I spent years working around professional athletes before I ever started filming them, inside locker rooms, practices, and game-day environments. Being that close taught me to look past the public version of the athlete and pay attention to the person underneath.

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Comedy sharpened that instinct for character, behavior, and observation. Advertising taught me how to turn those observations into ideas.

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Today, I bring all three into the way I write, direct, and produce, building work around strong ideas, real people, and moments that actually feel lived-in.

Before moving deeper into production, I trained extensively in sketch, improv, joke writing, screenwriting, and performance through places including The Second City and iO Theater. I later worked in advertising as a copywriter, developing work across TV, radio, OOH, digital, and social in both English and Spanish.