Marketing
McDonald's All-American Game
McDonald's Corporation: Marketing Project
Created a marketing plan for the McDonald's All-American Games to make the games profitable for the McDonald's Corporation by developing strategies to increase ticket sales and a plan to get sponsors. Presented to a group of McDonald's Marketing and Communications Managers and reps from McDonald's agencies - DDB, Golin, KemperLesnik, Narrative Group, and Content Collective, at McDonald's Headquarters.
Rolling Stones Pre-Concert Fan Experience
Arena Partners Project
Created an event design for a "the Rolling Stones Pre-Concert Fan Experience" at Soldier field and a business plan to acquire sponsors to fund the event. The event design plan was presented to the President of Arena Partners, John Murray.
Barilla Pasta World Championship 2019 US Qualifying Event
United Entertainment Group/Edelman
Worked with UEG, Edelman, and Pebble Beach/Barilla experiential to create an event design plan for Barilla Pasta World Championship 2019 US Qualifying Event. The project was presented to UEG and Edelman staff and managers at Edelman Chicago Headquarters.
